Sew Heart Felt

23 of 31 days reported (74% of month). Click forecast values to adjust.

Shopify

Meta

Google

Metric	Forecast	MTD Actual	Paced Target	vs Pace
Revenue	£
Ad Spend	£

View Full Forecast Dashboard →

Weekly Revenue Drivers

What drove this week's performance. Connections between email, paid channels, and organic demand.

highEMAILEmail Campaigns Drove £3,666.86 Revenue

Campaigns Sent

prev: 2

Total Recipients

113,182

prev: 44,178

Campaign Revenue

£3,666.86

prev: £1,296.91

+182.7%

Conversions

108

Campaign	Sent	Recipients	Revenue	Conv	Open Rate	Click Rate
23/08 - August End of Summer Sale 2026	Sun 23 Aug	46,475	£2,472.75	77	63.0%	1.8%
18/08 - England vs Pakistan Test 1 - Cricketer Mouse	Tue 18 Aug	35,521	£678.58	19	68.4%	0.5%
21/08 - Start of the Premier League	Fri 21 Aug	31,186	£515.53	12	75.9%	0.5%

3 campaigns sent (vs 2 last week). Campaign revenue up 183% to £3,666.86.

highPAID CHANNELSPaid Channel Efficiency Improved

Meta ROAS

2.54x

prev: 1.84x

+38.1%

Google ROAS

4.13x

prev: 4.09x

+1.0%

Total Spend

£5,140

prev: £6,242

Meta ROAS improved from 1.84x to 2.54x (+38.1%).

ROAS improvements correlate with increased email activity. Email warms audiences and creates brand familiarity, making paid ads more efficient at converting.

mediumFLOWSFlows Spiked: £377.72 from 5 flows

TH | Price Drop Notification

£115.72

164 recipients | £0.71/recip

TH | Order Delivered [Transactional]

£76.95

494 recipients | £0.16/recip

TH | Welcome Flow

£68.78

44 recipients | £1.56/recip

Flow	Recipients	Revenue	Rev/Recip	Conv	vs Last Week
TH \| Price Drop Notification - July 2025	164	£115.72	£0.71	5	NEW
TH \| Order Delivered [Transactional]	494	£76.95	£0.16	3	NEW
TH \| Welcome Flow - Evergreen	44	£68.78	£1.56	2	+121.9%
TH \| Low Stock Alert - July 2025	70	£65.26	£0.93	2	NEW
TH \| Sunset Unengaged - Mar 2025	1,565	£51.01	£0.03	2	NEW

5 flows spiked significantly. TH | Price Drop Notification - July 2025: £115.72 (vs £0 last week). TH | Order Delivered [Transactional]: £76.95 (vs £0 last week). TH | Welcome Flow - Evergreen: £68.78 (+121.9% WoW).

mediumBRANDED SEARCHBranded Search Up 14%

Branded Clicks

565

Branded Revenue

£2,620

Branded ROAS

12.39x

Branded campaigns: 565 clicks (+13.7% WoW) at 12.39x ROAS. Revenue: £2,620.

mediumCROSS-CHANNELEmail Driving 21% of Total Revenue

Email Revenue

£4,417.37

% of Store Revenue

20.6%

% of Revenue Uplift

98%

Total email revenue (campaigns + flows): £4,417.37, accounting for 21% of store revenue. Email accounts for an estimated 98% of the total revenue uplift vs last week. Shopify email-attributed orders also up +100.0%.

The combination of heavier email sends, increased branded search, and rising direct traffic suggests a halo effect: email campaigns are driving awareness that converts across all channels.

Channel Attribution

TW Linear

Revenue attributed by channel using Triple Whale's Linear model. Each touchpoint in the customer journey gets equal credit.

Revenue attribution split

Meta Ads 30%

Google Ads 25%

Organic/Social 19%

Klaviyo 13%

Excluded 9%

Meta Ads: £5,912

Google Ads: £4,785

Organic/Social: £3,694

Klaviyo: £2,523

Excluded: £1,778

Direct: £339

hubspot: £195

shop_app: £129

Non-attributed: £123

klarna: £12

Channel	Revenue (Linear)	% Share	Orders	Spend	ROAS (TW Linear)	vs Prev
Meta Ads	£5,912	30.3%	307	£3,686	1.60x	-0.7%
Google Ads	£4,785	24.6%	246	£1,454	3.29x	+11.1%
Organic/Social	£3,694	19.0%	176	-	-	+55.7%
Klaviyo	£2,523	12.9%	156	-	-	+47.7%
Excluded	£1,778	9.1%	39	-	-	+20.8%
Direct	£339	1.7%	11	-	-	+34.7%
hubspot	£195	1.0%	1	-	-	-
shop_app	£129	0.7%	7	-	-	+176.1%
Non-attributed	£123	0.6%	4	-	-	-21.7%
klarna	£12	0.1%	1	-	-	-
Total	£19,489	100%	554	£5,140	3.79x

Trend Watch

Trend tracking activated. Trends will appear after 2+ weekly snapshots are saved.

YoY Comparison

Current week vs same week last year (18 Aug 2025 - 24 Aug 2025).

Shopify

Meta

Google

Metric	This Week	Last Year	Change
Revenue	£21,495	£16,773	+28.2%
Orders	561	483	+16.1%
AOV	£38.32	£34.73	+10.3%
Total Spend	£5,140	£4,234	+21.4%
Blended ROAS	3.80x	3.96x	-4.1%
Meta Spend	£3,686	£3,081	+19.6%
Meta ROAS	2.54x	2.10x	+20.7%
Google Spend	£1,454	£1,153	+26.1%
Google ROAS	4.13x	3.92x	+5.3%

Key Findings

Automated analysis of this week's performance. Items flagged for attention based on WoW changes and performance thresholds.

Revenue Store revenue up +26.5% WoW (£21,495 vs £16,996).

AOV Average order value increased +15.2% to £38.32.

Product Growth Cricketer Mouse revenue up +68.8% (£1,059 vs £628).

Product Growth NEW Sunny Surfer Dude Mouse revenue up +249.0% (£520 vs £149).

Product Growth Mouse with Pansy revenue up +265.3% (£511 vs £140).

Meta Ad Wedding Mice - Moby 2 – V3 Copy - Keepsake / heirloom angle delivering 3.29x ROAS on £406 spend (30 purchases).

Meta Ad Sheply Sheep Catalogue Unboxing Video – Copy delivering 3.01x ROAS on £283 spend (30 purchases).

Meta Ad Sunny Surfer Dude - Wave Background delivering 4.03x ROAS on £186 spend (24 purchases).

Meta Campaign UK Testing Campaign ROAS up from 1.48x to 2.97x. Spend: £1,055.

Google Ad Group Exact Match UK ROAS improved from 7.66x to 10.79x.

Shopping Bride and Groom Wedding Mice - Sew Heart Felt achieving 5.69x ROAS on £76 spend. Consider increasing bids.

Email 23/08 - August End of Summer Sale 2026 generated £2,472.75 revenue from 46,475 recipients (1.8% CTR).

Email 18/08 - England vs Pakistan Test 1 - Cricketer Mouse generated £678.58 revenue from 35,521 recipients (0.5% CTR).

New Seller The Complete Nativity Set generated £246 this week with no sales last week.

Product Decline Knitting Nell Sheep revenue down -61.2% (£133 vs £344). Worth investigating.

Conversion Rates

Meta

Google

Meta: 2.08% (+0.42pp)

Google: 5.15% (-1.98pp)

Blended: 2.76% (+0.39pp)

New vs Returning

Shopify

New 65%

Returning 35%

Segment	Customers	Cust Δ
New	366	+4.9%
Returning	195	+20.4%
Total	561	+9.8%

Sales by Product

Shopify

7-day product performance vs previous period. Toggle between revenue and units ordered. Showing top 10 of 218.

Product	Revenue	Rev Δ	Units	Units Δ

Meta Campaigns

Meta

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ
UK Evergreen Campaign	£2,630	211	£4,060 +11.0%	1.54x (+0.15)	£0.27	1.87%	+0.1%
UK Testing Campaign	£1,055	73	£1,612 -17.9%	1.53x (+0.70)	£0.22	2.13%	-55.3%
Total	£3,686	284	£5,672	1.54x	£0.26	1.95%	-26.1%

Meta Ads

Meta

Top 20 of 37 active ads by spend. Grouped by campaign.

Ad	Spend	Revenue	ROAS	Purch	CPC	CTR
UK Evergreen Campaign
Tiny Friends For Big Moments - Knitting Nell - Catalogue	£1,560	£3,335	2.14x (-0.08)	117	£0.28	1.64%
Catalogue - All Tiny Animals	£409	£1,075	2.63x (+0.75)	34	£0.32	1.52%
Sheply Sheep Catalogue Unboxing Video – Copy	£283	£854	3.01x (-0.76)	30	£0.24	3.07%
Hamish the Highland Cow - AI Image	£141	£24	0.17x	1	£0.16	3.00%
Bestsellers 2025 V1 Flexible	£119	£627	5.26x (+3.59)	19	£0.25	2.98%
Spring/Summer 2025 V1 Flexible	£31	£205	6.53x (+4.12)	5	£0.24	3.30%
Heart & Flowers Catalogue Unboxing Video	£27	£22	0.83x (+0.83)	1	£0.29	3.88%
Happy Heart Balloon - Over 100 To Choose From – Copy 2	£21	£0	0.00x (+0.00)	0	£0.40	2.18%
Tea Party - Cold Gifting - Catalogue	£11	£0	0.00x (+0.00)	0	£0.35	2.73%
Looking For A Unique Birthday Present?	£6	£0	0.00x (+0.00)	0	£0.71	1.19%
British Wildlife Collection Carousel	£4	£61	17.27x (+17.27)	2	£0.18	2.33%
UK Testing Campaign
Wedding Mice - Moby 2 – V3 Copy - Keepsake / heirloom angle	£406	£1,337	3.29x (+1.66)	30	£0.34	1.45%
Sunny Surfer Dude - Wave Background	£186	£748	4.03x	24	£0.18	2.42%
Cricketer Mouse Unboxing	£180	£552	3.07x (+1.52)	22	£0.14	3.52%
Wedding Mice - Unboxing Video V1	£143	£86	0.60x (+0.60)	3	£0.59	0.92%
Cricketer Mouse Static	£69	£74	1.08x (+1.08)	2	£0.11	4.13%
Summer Collection – Blue Background	£33	£104	3.14x	2	£0.36	1.52%
Shelly Crabbing Duck - Blue Background	£20	£148	7.25x	4	£0.18	2.40%
Sunny Surfer Dude Wave – Blue Background	£11	£24	2.17x	1	£0.26	1.33%
Sandy Rock Pooling Mouse - Blue Background	£5	£36	7.11x	1	£0.46	0.91%

Google Campaigns

Google

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ	IS%	Budget Lost	Rank Lost
CS \| Performance Max \| All Products \| UK	£589	48	£834 +45.8%	1.42x (-0.64)	£0.23	2.03%	+111.2%	37.4%	0.6%	62.0%
CS \| Shopping \| High \| All Products \| UK	£555	53	£1,230 -37.5%	2.22x (-0.79)	£0.71	0.80%	-15.1%	58.2%	0.0%	41.8%
CS \| Search \| Brand \| UK	£212	124	£2,328 +56.6%	11.01x (+3.26)	£0.37	32.32%	+10.3%	87.4%	0.0%	12.6%
CS \| Shopping \| Low \| All Products \| UK	£99	21	£393 +62.3%	3.97x (+2.11)	£0.63	0.54%	-24.0%	56.6%	0.0%	43.4%
Total	£1,454	246	£4,785	3.29x	£0.35	1.60%	+15.9%

Google Ads: First Click vs Linear

Compare attribution models to understand which campaigns initiate vs assist conversions. First Click credits the campaign that started the journey; Linear distributes credit equally across all touchpoints.

Non-Branded Campaigns

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Performance Max \| All Products \| UK	£589	39	£30	£1,186	2.01x	48	£17	£834	1.42x
CS \| Shopping \| High \| All Products \| UK	£555	55	£36	£1,963	3.54x	53	£23	£1,230	2.22x
CS \| Shopping \| Low \| All Products \| UK	£99	13	£64	£837	8.46x	21	£19	£393	3.97x
Total	£1,243	107	£37	£3,987	3.21x	122	£20	£2,457	1.98x

Branded Campaigns (Brand Search + Low Shopping)

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Search \| Brand \| UK	£212	36	£29	£1,036	4.90x	124	£19	£2,328	11.01x
Total	£212	36	£29	£1,036	4.90x	124	£19	£2,328	11.01x

Google Shopping Products

Google

Top 5 of 5 shopping products by spend.

Product	Spend	Revenue	ROAS	Conv	Clicks	Spend Δ	Rev Δ	ROAS Δ
Bride and Groom Wedding Mice - Sew Heart Felt	£76	£433	5.69x	15	135	+130.2%	+71.5%	-25.5%
Hearts and Flowers Sheep - Sew Heart Felt	£57	£138	2.42x	5	56	+354.5%	+63.1%	-64.1%
Happy of Heart Balloon Felt Mouse \| Sew Heart Felt	£52	£153	2.92x	6	41	+134.8%	+158.5%	+10.1%
NEW Beautiful Bouquet Duck - Sew Heart Felt	£50	£222	4.44x	8	63	+40.1%	+735.7%	+496.4%
Bride and Groom Felt Sheep \| Sew Heart Felt	£46	£147	3.18x	4	54	-7.4%	+117.6%	+135.0%
Total (5 products)	£282	£1,093	3.88x	38	349	-68.8%	-63.2%	+17.7%

Klaviyo Campaigns

Klaviyo

Campaign	Recipients	Open Rate	Click Rate	CTOR	Revenue	Conv	Unsubs
18/08 - England vs Pakistan Test 1 - Cricketer Mouse	35,521	68.4%	0.5%	0.8%	£678.58	19	191
21/08 - Start of the Premier League	31,186	75.9%	0.5%	0.7%	£515.53	12	129
23/08 - August End of Summer Sale 2026	46,475	63.0%	1.8%	2.9%	£2,472.75	77	184
Total	113,182				£3,666.86	108	504

Klaviyo Flows

Klaviyo

Automated flow performance for the reporting period, compared to the rolling 30-day weekly average (2026-07-25 to 2026-08-23).

Flow	Recipients	Open Rate	Click Rate	Revenue	Rev/Recipient	Rev vs 30d Avg	RPR vs 30d Avg
TH \| Abandoned Checkout - Evergreen - Unveild	53	54.7%	11.3%	£132.65	£2.50	+58.6%	+46.6%
TH \| Price Drop Notification - July 2025	164	67.5%	10.4%	£115.72	£0.71	+328.6%	+0.6%
TH \| Order Delivered [Transactional]	494	54.9%	0.8%	£76.95	£0.16	+328.6%	+283.6%
TH \| Abandoned Checkout - Evergreen	35	74.3%	11.4%	£68.95	£1.97	-27.7%	-25.3%
TH \| Welcome Flow - Evergreen	44	38.6%	2.3%	£68.78	£1.56	+89.3%	+39.5%
TH \| Low Stock Alert - July 2025	70	77.1%	2.9%	£65.26	£0.93	+239.9%	+162.9%
TH \| Sunset Unengaged - Mar 2025	1,565	12.0%	1.5%	£51.01	£0.03	+83.8%	+49.2%
TH \| Birthday Series - Feb 2025	20	60.0%	30.0%	£45.88	£2.29	+328.6%	+435.0%
TH \| Fulfilled Order [transactional]	478	72.4%	13.2%	£33.98	£0.07	+13.9%	-1.2%
TH \| Welcome Flow - Evergreen - Unveild	7	57.1%	0.0%	£27.38	£3.91	+328.6%	+214.3%
TH \| Abandoned Cart - Evergreen - Unveild	9	77.8%	22.2%	£23.98	£2.66	-15.0%	-0.9%
TH \| Post Purchase (New vs. Returning) - July 2025 [Evergreen]	298	65.8%	3.0%	£21.99	£0.07	+15.7%	+6.2%
TH \| Customer Winback - Feb 2025	180	60.6%	1.7%	£17.98	£0.10	-12.3%	-2.7%
TH \| Nurture Flow - July 2025	357	41.7%	0.8%	£0.00	£0.00	-100.0%	-100.0%
TH \| Site Abandonment Email - Evergreen - Unveild	15	66.7%	0.0%	£0.00	£0.00	-	+0.0%
2. TH \| Giftnote 🎁 - Gift Order Delivered (Customer), November 2025	26	65.4%	0.0%	£0.00	£0.00	-	+0.0%
TH \| Browse Abandonment - Evergreen	6	66.7%	0.0%	£0.00	£0.00	-	+0.0%
TH \| Out For Delivery [Transactional]	339	61.7%	6.2%	£0.00	£0.00	-100.0%	-100.0%
TH \| Okendo Review Request - November, 2025	347	54.5%	5.2%	£0.00	£0.00	-100.0%	-100.0%
TH \| Abandoned Cart - Evergreen	23	60.9%	13.0%	£0.00	£0.00	-100.0%	-100.0%
TH \| Site Abandonment Email - Evergreen	177	71.8%	5.6%	£0.00	£0.00	-100.0%	-100.0%
TH \| Okendo Review Created - November, 2025	14	57.1%	0.0%	£0.00	£0.00	-	+0.0%
TH \| Browse Abandonment - Evergreen - Unveild	41	41.5%	2.4%	£0.00	£0.00	-100.0%	-100.0%
Wholesale B2B - Welcome Flow - Evergreen	6	33.3%	16.7%	£0.00	£0.00	-	+0.0%
3. TH \| Giftnote 🎁 - Received Gift Order (Recipient), November 2025	39	65.9%	7.9%	£0.00	£0.00	-	+0.0%
TH \| Fulfilled Partial Order [transactional]	10	30.0%	10.0%	£0.00	£0.00	-	+0.0%
1. TH \| Giftnote 🎁 - Placed Gift Order (Customer), November 2025	19	68.4%	0.0%	£0.00	£0.00	-	+0.0%

Channel	Orders	Revenue	% of Orders	% of Revenue	Orders Δ
Meta	120	£3,575	21.4%	16.6%	-40.6%
Google	141	£5,049	25.1%	23.5%	-17.1%
Email	1	£22	0.2%	0.1%	+100.0%
Direct	157	£5,116	28.0%	23.8%	+100.0%
Organic	19	£954	3.4%	4.4%	+11.8%
Other	123	£6,780	21.9%	31.5%	+0.8%

Forecast vs Actual - August 2026

Weekly Revenue Drivers

Channel Attribution TW Linear

Trend Watch

YoY Comparison

Key Findings

Conversion Rates Meta Google

New vs Returning Shopify

Sales by Product Shopify

Meta Campaigns Meta TW Linear

Meta Ads Meta

Google Campaigns Google TW Linear

Google Ads: First Click vs Linear

Non-Branded Campaigns

Branded Campaigns (Brand Search + Low Shopping)

Google Shopping Products Google

Klaviyo Campaigns Klaviyo

Klaviyo Flows Klaviyo

Traffic Source Mix Shopify