Sew Heart Felt

30 of 31 days reported (97% of month). Click forecast values to adjust.

Shopify

Meta

Google

Metric	Forecast	MTD Actual	Paced Target	vs Pace
Revenue	£
Ad Spend	£

View Full Forecast Dashboard →

Weekly Revenue Drivers

What drove this week's performance. Connections between email, paid channels, and organic demand.

highEMAILEmail Campaigns Drove £2,552.59 Revenue

Campaigns Sent

prev: 3

Total Recipients

72,498

prev: 113,183

Campaign Revenue

£2,552.59

prev: £3,764.78

-32.2%

Conversions

Campaign	Sent	Recipients	Revenue	Conv	Open Rate	Click Rate
28/08 - August End of Summer Sale 2026 - 4 New Additions	Fri 28 Aug	38,015	£1,335.87	43	68.6%	1.2%
26/08 - International Dog Day 2026	Wed 26 Aug	34,483	£1,216.72	33	75.6%	1.4%

2 campaigns sent (vs 3 last week). Campaign revenue down 32% to £2,552.59.

highPAID CHANNELSPaid Channel Efficiency Improved

Meta ROAS

4.48x

prev: 2.54x

+76.4%

Google ROAS

4.58x

prev: 4.49x

+2.0%

Total Spend

£5,251

prev: £5,140

Meta ROAS improved from 2.54x to 4.48x (+76.4%).

mediumFLOWSFlows Spiked: £621.92 from 5 flows

TH | Abandoned Cart

£179.82

43 recipients | £4.18/recip

TH | Abandoned Checkout

£162.02

123 recipients | £1.32/recip

TH | Fulfilled Order [transactional]

£114.88

664 recipients | £0.17/recip

Flow	Recipients	Revenue	Rev/Recip	Conv	vs Last Week
TH \| Abandoned Cart - Evergreen - Unveild	43	£179.82	£4.18	5	+649.9%
TH \| Abandoned Checkout - Evergreen	123	£162.02	£1.32	5	+135.0%
TH \| Fulfilled Order [transactional]	664	£114.88	£0.17	3	+238.1%
TH \| Abandoned Cart - Evergreen	27	£83.64	£3.10	2	NEW
TH \| Okendo Review Created - November, 2025	20	£81.56	£4.08	2	NEW

5 flows spiked significantly. TH | Abandoned Cart - Evergreen - Unveild: £179.82 (+649.9% WoW). TH | Abandoned Checkout - Evergreen: £162.02 (+135.0% WoW). TH | Fulfilled Order [transactional]: £114.88 (+238.1% WoW).

Channel Attribution

TW Linear

Revenue attributed by channel using Triple Whale's Linear model. Each touchpoint in the customer journey gets equal credit.

Revenue attribution split

Meta Ads 35%

Google Ads 25%

Organic/Social 18%

Klaviyo 14%

Excluded 6%

Meta Ads: £9,458

Google Ads: £6,809

Organic/Social: £4,922

Klaviyo: £3,682

Excluded: £1,690

Direct: £292

Non-attributed: £263

shop_app: £113

Email (Other): £9

Channel	Revenue (Linear)	% Share	Orders	Spend	ROAS (TW Linear)	vs Prev
Meta Ads	£9,458	34.7%	496	£3,732	2.53x	+60.1%
Google Ads	£6,809	25.0%	356	£1,519	4.48x	+42.3%
Organic/Social	£4,922	18.1%	237	-	-	+33.6%
Klaviyo	£3,682	13.5%	212	-	-	+45.2%
Excluded	£1,690	6.2%	49	-	-	-4.9%
Direct	£292	1.1%	9	-	-	-13.9%
Non-attributed	£263	1.0%	7	-	-	+114.2%
shop_app	£113	0.4%	6	-	-	-12.9%
Email (Other)	£9	0.0%	2	-	-	-
Total	£27,238	100%	803	£5,251	5.19x

Trend Watch

Revenue

£0

Avg: £21,495

▼ DOWN

Orders

Avg: 561

▼ DOWN

AOV

£0.00

Avg: £38.32

▼ DOWN

Total Spend

£5,251

Avg: £5,140

▶ FLAT

Blended ROAS

5.17x

Avg: 3.80x

▲ UP

Meta Spend

£3,732

Avg: £3,686

▶ FLAT

Meta ROAS

4.48x

Avg: 2.54x

▲ UP

Meta CPC

£0.25

Avg: £0.26

▶ FLAT

YoY Comparison

Current week vs same week last year (25 Aug 2025 - 31 Aug 2025).

Shopify

Meta

Google

Metric	This Week	Last Year	Change
Total Spend	£5,251	£4,039	+30.0%
Blended ROAS	5.17x	2.81x	+83.8%
Meta Spend	£3,732	£3,002	+24.3%
Meta ROAS	4.48x	2.31x	+94.1%
Google Spend	£1,519	£1,037	+46.4%
Google ROAS	4.58x	4.27x	+7.2%

Key Findings

Automated analysis of this week's performance. Items flagged for attention based on WoW changes and performance thresholds.

Meta Ad Tiny Friends For Big Moments - Knitting Nell - Catalogue delivering 3.23x ROAS on £1,374 spend (149 purchases).

Meta Ad Summer Sale Carousel Ad delivering 8.32x ROAS on £529 spend (147 purchases).

Meta Ad Wedding Mice - Moby 2 – V3 Copy - Keepsake / heirloom angle delivering 3.47x ROAS on £307 spend (31 purchases).

Meta Campaign UK Evergreen Campaign ROAS up from 2.37x to 3.12x. Spend: £2,342.

Meta Campaign UK Testing Campaign ROAS up from 2.97x to 5.86x. Spend: £694.

Google Ad Group Exact Match UK ROAS improved from 11.16x to 13.81x.

Google Ad Group Mother's Day ROAS improved from 1.75x to 2.96x.

Shopping Bride and Groom Wedding Mice - Sew Heart Felt achieving 8.02x ROAS on £94 spend. Consider increasing bids.

Email 28/08 - August End of Summer Sale 2026 - 4 New Additions generated £1,335.87 revenue from 38,015 recipients (1.2% CTR).

Email 26/08 - International Dog Day 2026 generated £1,216.72 revenue from 34,483 recipients (1.4% CTR).

Meta Ad Shift Bestsellers 2025 V1 Flexible ROAS declined from 5.26x to 2.60x WoW.

Conversion Rates

Meta

Google

Meta: 3.41% (+1.34pp)

Google: 5.65% (+0.23pp)

Blended: 3.89% (+1.08pp)

Sales by Product

Shopify

Shopify not yet connected.

Meta Campaigns

Meta

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ
UK Evergreen Campaign	£2,342	252	£4,659 +14.8%	1.99x (+0.45)	£0.29	1.98%	-11.0%
Summer Sale 2026	£695	158	£3,083	4.44x	£0.16	3.01%	-
UK Testing Campaign	£694	64	£1,395 -13.4%	2.01x (+0.48)	£0.29	1.74%	-34.2%
Total	£3,732	474	£9,137	2.45x	£0.25	2.15%	+1.2%

Meta Ads

Meta

Top 20 of 40 active ads by spend. Grouped by campaign.

Ad	Spend	Revenue	ROAS	Purch	CPC	CTR
UK Evergreen Campaign
Tiny Friends For Big Moments - Knitting Nell - Catalogue	£1,374	£4,440	3.23x (+1.09)	149	£0.29	1.80%
Catalogue - All Tiny Animals	£382	£1,105	2.89x (+0.27)	38	£0.30	1.79%
Sheply Sheep Catalogue Unboxing Video – Copy	£232	£884	3.80x (+0.79)	28	£0.28	3.05%
Bestsellers 2025 V1 Flexible	£140	£364	2.60x (-2.66)	13	£0.25	3.35%
Heart & Flowers Catalogue Unboxing Video	£61	£272	4.43x (+3.60)	10	£0.28	3.61%
Sunny Surfer Dude - Wave Background	£54	£72	1.34x (-2.70)	3	£0.29	1.61%
Spring/Summer 2025 V1 Flexible	£27	£32	1.17x (-5.36)	1	£0.34	2.85%
Tea Party - Cold Gifting - Catalogue	£26	£71	2.71x (+2.71)	3	£0.41	2.53%
Happy Heart Balloon - Over 100 To Choose From – Copy 2	£20	£61	3.11x (+3.11)	1	£0.40	2.16%
Heart & Flowers - Over 100 To Choose From – Copy	£6	£0	0.00x (+0.00)	0	£0.39	2.19%
Summer Sale 2026
Summer Sale Carousel Ad	£529	£4,398	8.32x	147	£0.17	2.77%
Summer Sale Lifestyle Ad — Tiny Animals	£101	£780	7.75x	20	£0.13	4.72%
Summer Sale Lifestyle Ad - Tiny Animals Set Only	£39	£134	3.44x	4	£0.21	2.76%
Summer Sale Catalogue Ad	£27	£41	1.51x	2	£0.16	3.04%
UK Testing Campaign
Wedding Mice - Moby 2 – V3 Copy - Keepsake / heirloom angle	£307	£1,066	3.47x (+0.18)	31	£0.41	1.30%
Sandy Rock Pooling Mouse - What a Find (Watercolour)	£197	£2,382	12.11x	26	£0.29	1.79%
Sunny Surfer Dude - Wave Background	£72	£362	5.04x (+1.01)	13	£0.20	2.29%
Moe Fishing Duck - Gone Fishing - Watercolour	£71	£68	0.96x	2	£0.25	1.88%
Cricketer Mouse Unboxing	£33	£136	4.14x (+1.07)	7	£0.14	3.43%
Shelly Crabbing Duck - What a Catch - Watercolour	£5	£0	0.00x	0	£0.29	1.70%

Google Campaigns

Google

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ	IS%	Budget Lost	Rank Lost
CS \| Shopping \| High \| All Products \| UK	£603	84	£1,671 +35.9%	2.77x (+0.55)	£0.61	0.86%	+8.7%	56.8%	0.0%	43.2%
CS \| Performance Max \| All Products \| UK	£590	83	£1,555 +86.5%	2.63x (+1.22)	£0.26	1.84%	+0.2%	22.0%	0.6%	77.5%
CS \| Search \| Brand \| UK	£219	151	£2,956 +27.0%	13.52x (+2.51)	£0.42	27.32%	+3.4%	81.3%	0.0%	18.7%
CS \| Shopping \| Low \| All Products \| UK	£107	36	£585 +48.8%	5.48x (+1.50)	£0.63	0.62%	+8.0%	56.7%	0.0%	43.3%
Total	£1,519	354	£6,767	4.46x	£0.38	1.48%	+4.4%

Google Ads: First Click vs Linear

Compare attribution models to understand which campaigns initiate vs assist conversions. First Click credits the campaign that started the journey; Linear distributes credit equally across all touchpoints.

Non-Branded Campaigns

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Shopping \| High \| All Products \| UK	£603	56	£29	£1,621	2.69x	84	£20	£1,671	2.77x
CS \| Performance Max \| All Products \| UK	£590	64	£39	£2,506	4.25x	83	£19	£1,555	2.63x
CS \| Shopping \| Low \| All Products \| UK	£107	12	£25	£299	2.80x	36	£16	£585	5.48x
Total	£1,300	132	£34	£4,427	3.40x	203	£19	£3,811	2.93x

Branded Campaigns (Brand Search + Low Shopping)

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Search \| Brand \| UK	£219	50	£31	£1,527	6.99x	151	£20	£2,956	13.52x
Total	£219	50	£31	£1,527	6.99x	151	£20	£2,956	13.52x

Google Shopping Products

Google

Top 5 of 5 shopping products by spend.

Product	Spend	Revenue	ROAS	Conv	Clicks	Spend Δ	Rev Δ	ROAS Δ
Bride and Groom Wedding Mice - Sew Heart Felt	£94	£755	8.02x	18	185	+23.5%	+62.3%	+31.3%
NEW Beautiful Bouquet Duck - Sew Heart Felt	£64	£186	2.89x	9	73	+28.6%	-16.2%	-34.9%
Happy of Heart Balloon Felt Mouse \| Sew Heart Felt	£43	£60	1.40x	3	38	-18.4%	-61.0%	-52.2%
Hearts and Flowers Sheep - Sew Heart Felt	£42	£186	4.39x	6	54	-26.0%	+34.0%	+81.0%
Cricketer Mouse - Sew Heart Felt	£31	£161	5.19x	9	58	+37.3%	+150.2%	+82.2%
Total (5 products)	£274	£1,346	4.91x	45	408	-73.4%	-58.7%	+54.9%

Klaviyo Campaigns

Klaviyo

Campaign	Recipients	Open Rate	Click Rate	CTOR	Revenue	Conv	Unsubs
26/08 - International Dog Day 2026	34,483	75.6%	1.4%	1.9%	£1,216.72	33	106
28/08 - August End of Summer Sale 2026 - 4 New Additions	38,015	68.6%	1.2%	1.7%	£1,335.87	43	157
Total	72,498				£2,552.59	76	263

Klaviyo Flows

Klaviyo

Automated flow performance for the reporting period, compared to the rolling 30-day weekly average (2026-08-01 to 2026-08-30).

Flow	Recipients	Open Rate	Click Rate	Revenue	Rev/Recipient	Rev vs 30d Avg	RPR vs 30d Avg
TH \| Abandoned Cart - Evergreen - Unveild	43	72.1%	14.0%	£179.82	£4.18	+241.3%	+53.7%
TH \| Abandoned Checkout - Evergreen	123	54.5%	4.1%	£162.02	£1.32	+33.6%	-37.1%
TH \| Abandoned Checkout - Evergreen - Unveild	95	76.8%	12.6%	£122.23	£1.29	+14.2%	-25.4%
TH \| Fulfilled Order [transactional]	664	75.0%	14.2%	£114.88	£0.17	+118.0%	+57.8%
TH \| Welcome Flow - Evergreen	52	55.3%	10.1%	£96.36	£1.85	+86.8%	+28.2%
TH \| Abandoned Cart - Evergreen	27	25.9%	14.8%	£83.64	£3.10	+33.5%	+55.7%
TH \| Okendo Review Created - November, 2025	20	60.0%	25.0%	£81.56	£4.08	+328.6%	+195.0%
TH \| Low Stock Alert - July 2025	92	81.5%	4.3%	£58.48	£0.64	+78.1%	+29.6%
TH \| Out For Delivery [Transactional]	469	62.5%	5.3%	£47.96	£0.10	+64.6%	+26.2%
TH \| Customer Winback - Feb 2025	222	48.0%	1.8%	£21.99	£0.10	+135.8%	+104.9%
TH \| Post Purchase (New vs. Returning) - July 2025 [Evergreen]	374	58.6%	3.5%	£15.69	£0.04	-30.8%	-44.6%
TH \| Sunset Unengaged - Mar 2025	1,566	6.6%	0.6%	£0.00	£0.00	-100.0%	-100.0%
3. TH \| Giftnote 🎁 - Received Gift Order (Recipient), November 2025	35	50.4%	0.0%	£0.00	£0.00	-	+0.0%
TH \| Order Delivered [Transactional]	603	51.7%	0.7%	£0.00	£0.00	-100.0%	-100.0%
TH \| Nurture Flow - July 2025	203	43.6%	1.5%	£0.00	£0.00	-100.0%	-100.0%
TH \| Okendo Review Request - November, 2025	352	57.4%	3.4%	£0.00	£0.00	-100.0%	-100.0%
TH \| Coupon Reminder - Mar 2025	2	100.0%	0.0%	£0.00	£0.00	-	+0.0%
TH \| Site Abandonment Email - Evergreen - Unveild	35	40.0%	2.9%	£0.00	£0.00	-	+0.0%
2. TH \| Giftnote 🎁 - Gift Order Delivered (Customer), November 2025	20	60.0%	5.0%	£0.00	£0.00	-	+0.0%
TH \| Browse Abandonment - Evergreen	18	55.6%	0.0%	£0.00	£0.00	-	+0.0%
TH \| Site Abandonment Email - Evergreen	123	55.3%	1.6%	£0.00	£0.00	-100.0%	-100.0%
TH \| Welcome Flow - Evergreen - Unveild	11	18.2%	0.0%	£0.00	£0.00	-100.0%	-100.0%
TH \| Browse Abandonment - Evergreen - Unveild	106	64.2%	3.8%	£0.00	£0.00	-100.0%	-100.0%
TH \| Price Drop Notification - July 2025	15	73.3%	6.7%	£0.00	£0.00	-100.0%	-100.0%
TH \| Back In Stock Flow - July 2025	4	75.0%	0.0%	£0.00	£0.00	-	+0.0%
Wholesale B2B - Welcome Flow - Evergreen	5	80.0%	0.0%	£0.00	£0.00	-	+0.0%
TH \| Birthday Series - Feb 2025	19	57.9%	5.3%	£0.00	£0.00	-100.0%	-100.0%
TH \| Fulfilled Partial Order [transactional]	12	41.7%	0.0%	£0.00	£0.00	-	+0.0%
1. TH \| Giftnote 🎁 - Placed Gift Order (Customer), November 2025	32	59.4%	3.1%	£0.00	£0.00	-	+0.0%

Forecast vs Actual - August 2026

Weekly Revenue Drivers

Channel Attribution TW Linear

Trend Watch

YoY Comparison

Key Findings

Conversion Rates Meta Google

Sales by Product Shopify

Meta Campaigns Meta TW Linear

Meta Ads Meta

Google Campaigns Google TW Linear

Google Ads: First Click vs Linear

Non-Branded Campaigns

Branded Campaigns (Brand Search + Low Shopping)

Google Shopping Products Google

Klaviyo Campaigns Klaviyo

Klaviyo Flows Klaviyo

Traffic Source Mix Shopify